图片为学员上教授Gayle Allard关于当代西班牙和欧洲经济结构的课程。这里稍微提一下，大家如果看一下世界地图，西班牙地处亚、非、欧交界处，是非洲和亚洲进入欧洲市场的第一个兵家必争之地，其首都马德里更是因此成为经济、文化、政治活动的交流中心。另外，由于历史和语言的原因，西班牙企业的境外投资多面向拉美。有志开拓欧洲和拉美市场的企业，不妨将社会文化心理与中国社会颇为相近的西班牙作为国际扩张的第一站。

图片为学员参观目前排名世界第四 的西班牙电信公司(Telefonica)，西电未来将把目前在中国网通5%的股份增至9.9% 。

图片为学员在西班牙第一奢侈品牌Loewe总部的展示门店。

图片为长江商学院国际金融教授梅建平给IE 的International MBA学生做”Doing Business in China”的讲座。

2008年6月3日至5日2008博鳌亚洲论坛(Boao Forum for Asia)：“绿色亚洲(Green Asia)“在亚洲之外的第一个资本峰会在伦敦召开，IE商学院荣幸成为应邀参加该峰会的单位之一。照片是伦敦峰会现场。

在论坛之后召开的新闻发布会上，IE也受新浪(Sina)财经频道委托，与中国中央电视台(CCTV)，新华社(Xinhua News Agency)，凤凰卫视(Phoenix TV)，第一财经日报(China Business News)等多家国内知名媒体一起采访了论坛秘书长龙永图先生(Secretary General, Boao Forum for Asia)。

这次会议阵容非常强大，英国政府那边出席的演讲嘉宾有伦敦金融城市长(The Lord Mayor of the City of London)，英国总检察长(Advocate General)，英国贸易投资总署首席执行官等等，知名跨国公司的演讲者则包括了黑石集团高级董事总经理， 高盛国际联席首席执行官，普华永道AIM创业板市场负责人，麦肯锡等等。

中国方面论坛秘书长龙永图的号召力自然是不言而喻，这里还特别想说一下我国驻英国大使傅莹在峰会晚宴上的演讲-----出人意料地亲切和有趣，可以说集西方式的幽默和东方式的含蓄为一身。当晚傅大使上身着银色挖领修身洋装，配象牙白珍珠项链和耳环，下着黑色及膝大摆裙，配上1米65左右的身高，和保养颇好的身材，温文尔雅的言谈举止，非常尊贵大方。她的演讲完全没有长篇大论，而是引用一个个发生在今年一系列大事件中的小故事小画面，包括了她私人的感受。比如，为了突出中西方要“持续沟通和相互了解”的重要性，她对奥运火炬在伦敦遭遇的“滑铁泸”轻描淡写，却讲述了她个人在英国和中国民众间听到的令人吃惊的近乎相同的态度和疑问-----两国民众都觉得因为不被理解而倍感受伤。又比如，在讲述四川地震中中国人民互助互爱充满凝聚力的赈灾故事中，傅大使几乎没有讲任何溢美之词，只是告诉现场，这说明中国人民是和所有西方人民一样有血有肉，热爱美好生活的人民，中国人和任何普通西方社会的民众一样内心深处都渴望有个温暖殷实的家庭。非常朴实的话语，没有任何大的形容词，温婉的仪态，几乎在每次停顿之后都报以浅浅的笑，也喜欢在演讲中用一些有趣的比喻来说明她的观点，非常具有感染力。

关于博鳌亚洲论坛(Boao Forum for Asia)
博鳌亚洲论坛是一个非政府、非营利的国际组织，目前已成为亚洲以及其他大洲有关国家政府、工商界和学术界领袖就亚洲以及全球重要事务进行对话的高层次平台。博鳌亚洲论坛致力于通过区域经济的进一步整合，推进亚洲国家实现发展目标。

博鳌亚洲论坛由菲律宾前总统拉莫斯、澳大利亚前总理霍克及日本前首相细川护熙于1998年发起。2001年2月，博鳌亚洲论坛正式宣告成立。论坛的成立获得了亚洲各国的普遍支持，并赢得了全世界的广泛关注。从2002年开始，论坛每年定期在中国海南博鳌召开年会。

Just look at the meeting style and room decoration…and think…

If you have ever had a chance to watch China Central Television (CCTV)’s national news program “Xin Wen Lian Bo”, don’t you think the meeting style looks soooooooooooooo familiar?! Oops, I wish William doesn’t mind my teasing :)

Well, this was actually a trip made by William Davila, Asian Pacific Director of IE Business School in Nov., 2006. The gentleman sitting on the right is current Mayor of the city “Zhang Jia Gang 张家港”, which is a Model City in China since mid 1990s due to its very well developed yet ecologically balanced economy, as well as the local government’s huge efforts of establishing a harmonious and open minded society. Almost all Chinese central government officials have either commented on or visited the city since its rise in mid 1990s.

Hmmm, looks like an interesting place to explore!

Santiago Iniguez 在IMBA 2008开学典礼上的几个POINTS，或许可以让你从另一个角度了解IE。

• You know nothing 你一无所知
• Everything changes 事情总在变化
• Preparing global leaders 我们培养全球化的商业领袖
• Quote from William Butler Yeats
“Education is not the filling of a pail, but the lighting of a fire”
• Quote from poem by Horace “Carpe diem”

Carpe diem一词源自荷马《奥德赛》中的一首拉丁文诗，英文翻译成seize the day，跟我们汉语“一寸光阴一寸金”类似的意思。

英文版诗句如下。

Leuconoe, don't ask — it's dangerous to know —
what end the gods will give me or you. Don't play with Babylonian
fortune-telling either. Better just deal with whatever comes your way.
Whether you'll see several more winters or whether the last one
Jupiter gives you is the one even now pelting the rocks on the shore with the waves
of the Tyrrhenian sea--be smart, drink your wine. Scale back your long hopes
to a short period. Even as we speak, envious time
is running away from us. Seize the day, trusting little in the future.

诗文大概要表述的意思是人生短暂，光阴飞逝，我们必须尽力过好每一天，每一时刻，尽情地吃，喝，并最大程度地快乐着，仿佛明天你就会离开人世一样。

联系到在IE读MBA课程，我们也应该seize the day，充分利用这短暂的15个月的时间来
• Expand your network 拓展你的社交网络
• Dedicated necessary time 花必要的时间
• Learn Spanish 学习西班牙语

William Davila的此次中国行程主要安排在上海，北京，深圳，香港。除了常规性地介绍IE商学院的课程，录取，奖学金情况以外，更多是想借这个机会与中国学生近距离谈话。所以如果你刚好正在考虑通过读MBA，EMBA，或者任何一个商业管理课程来提升自己的职业发展道路，可以参看Chase Dream IE MBA, Master, LL.M.- Insight Session，参加我们11月25日至12月4日在上述四个城市的活动。

以下是IE商学院今年在各国际媒体的排名。Looks really good, isn't it!

MBA 世界第11位
EMBA 世界第5位

MBA 世界第9位

MBA 世界第4位

IE商学院（以下简称IE）今年IMBA 的开学典礼是在距离马德里约45分钟车程的Segovia 的SEK University校园举行的。由于IE致力于称为“A Leading Global Full Service Business School“, IE于2007年1月正式收购SEK University。

SEK University的校园主体建筑其实是一个建于13世纪的修道院，即使在校园里随处可见来自建筑系，生物系，艺术系，心理学系的年轻学生，空气里总能嗅到那股来自久远年代的宗教味和学术味，混在一起倒也赋予了SEK校园独特的古老与现代并存的风格。

仪式是在SEK校园内部的古老教堂举行的，照片上是仪式的现场，新入学的中国学生，以及其他亚洲学生。

Just in case many of you hardly have chance read China Economic Review , here is the link about IE's EIU 2007 ranking news published there.

Well honestly I don't like that pic very much...

I have been an IE student for over one year, but to be honest I hardly know any confernce going on inside IE until very recently when I started my internship in IE campus. Well here is the first conference I attended called “Leading for the Future”, which was an international workshop co-organized by IWE (International Women of Excellence) and IE.

The idea of the workshop is ¨to help women maximize both of their individual and career potential by sharing successful experiences from others and building on positive experiences; meanwhile, to help organizations attract and retain women talents by creating flexible working environment for them.” as said by Brian Hadfield, Chairman of IWE.

Well if you think carefully about it, this women issue is getting more important among all corporate stuff. But the problem is-----
despite the fact that women are gaining more important positions in the corporate world due to their contribution to facilitating the organization’s capacity to innovate, more women are leaving their organizations due to issues such as inhospitable corporate culture, lack of visibility in the organization, commitment to personal life or family responsibilities.

So what can we do?
(Yes, I was also participating the workshop, and surprisingly the result turned out that many of us rarely do any self development planning regarding social networking with peer business women, or seeking ways of dealing with a male dominated business world, etc., even if we´ve already been in middle management level.)

Continue reading 'My First Post-Master Confernce@IE'

Well this meeting European Energy Challenge was initiated by IE Business School in homage to the former Vice-President of the European Commission, Ms. Loyola de Palacio, who had cancer and passed away not long time ago. Loyola actually is sister of one of the board members of school, well, I guess that's the very important part for us to hold this event. Anyway the event was quite influential, apart from Spanish national media, about 22 international media participated the event, among those are Financial Times, Wall Street Journal, Bloomberg News, Reuters, Dow Jones, CNN International, etc. Just give you some idea, here are pictures from an amateur's perspective.

Continue reading 'European Energy Challenge'

I got the idea of interviewing top managers from the Spanish companies, who have investment in China. They may offer potential applicators additional reason to perusing MBA at Instituto de Empresa. What they have achieved in China, what are their current strategies, and how the future looks like? I started this mission with ALSA Group. Not only because I am one of beneficiary of ALSA -IE China Scholarship, but also ALSA is the first Spanish company invested in 1980s.

My first interviewee is Mr. Andres Cosmen, Chairman of ALSA Group Pacific Ltd. He also holds an important position as President of Spanish-Chinese Enterprisers Cooperation Committee. I am glad to learn that Mr. Cosmen is an alumnus of IE (Master of Financial Management 99). On the afternoon of January 15, we started our talk with a service of Chinese Longjing Tea at his office.

Zhang: What has promoted ALSA to sponsor this scholarship specially for the Chinese students?
Mr. Cosmen: ALSA has been actively participating in the Chinese market since 1984. The deep involvement in this fast growing market gives ALSA some insights: we need more talents who have cutting-edge business skills and at the same time understand the two cultures. Instituto de Empresa is one of best business schools in Spain and Europe. ALSA believes that this scholarship will attract the best Chinese students to study at Instituto de Empresa, who will contribute to the bilateral economical exchanges.

Zhang: How does ALSA perform in China?
Mr. Cosmen: This year ALSA will celebrate the 22nd anniversary of entering the Chinese market. We have been dedicated to the passenger transportation business. With 12 joint ventures in 16 provinces, ALSA carries about 13 million passengers every year. This year, the company will launch a new company in Inner Mongolia Province in step with the completion of Beijing-Huhehaote Expressway. At the same time, ALSA also diversifies into bus terminals, real estate, and finance business. Last year, we achieved 80 million Euros of sales in China.

Zhang: How dose ALSA compete with the low cost local companies?
Mr. Cosmen: We focus on the high end customers, who is not price sensitive and would like to pay more for conform and high quality service. ALSA runs the coach business mainly in the costal area with higher income and between big cities.

Zhang: What is the localization policy of ALSA?
Mr. Cosmen: It is our guideline to run business by the local people. All our General Managers of 12 ventures are the Chinese. We only employ 3 Spanish in China now.

Zhang: How do you evaluate the future of Spanish-Chinese business?
Mr. Cosmen: Currently China exports a lot goods to Spain, but the imports from Spain is comparatively small. Spanish government, industry associations and private companies are acting toward a wider cooperation with their counterparts. In this March, a delegation of 300 Spanish business people, led by Mr. Samaranch, former president of International Olympic Committee, will visit Shanghai and hold a business forum with Chinese enterprises. So there is big potential for both countries. Good news is that year 2007 will be Year of Spain in China.

When I was leaving, Mr. Cosmen told me that ALSA has drafted out next 50-year business plan in China. 50-years maybe sounds a long time for a person to follow all the footsteps of ALSA in China, but its commitments to the dynamic country is blessed with a harvest in the near future.

Jan 28, Chinese New Year Eve, Ambassador Qiu XiaoQi celebrates CNY with Chinese students in Spain.

Qiu says that China has surpassed England and France to become the 4th largest economy in the world. The interest in China among Spanish community has reached a historic height. The Spanish government made an "Asian-Pacific Action Plan" last December to further strengthen its ties with AP region, and China is put to the most prominent position in the entire Plan. Chinese President Hu Jin Tao's visit to Spain last November is one of the most important events of Sino-Spanish relationship during recent years. During the less than 48 hour visit, King Carlos I met five times with President Hu in different occasions, including a very private royal family dinner, which is rarely seen in diplomatic activities.

Ambassador Qiu encourages the students on their study. He says that he has heard many Spanish companies complaining about the lack of professionals who can speak both good Chinese and Spanish.

After the speech, Qiu watches CCTV's Spring Festival Gala with all those present.

For more information, please click the link http://world.people.com.cn/GB/57507/4070485.html

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